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BC’s new Vietnam trade office to focus on forest products

April 21, 2022  By Government of BC

The lumber yard and sawmill at Quesnel, B.C.-based C&C Wood Products. Photo: Annex Business Media

A new Forestry Innovation Investment (FII) office in Vietnam will help drive trade opportunities and sustainable jobs in B.C.’s forestry sector while offering greater protection from market volatility and other global challenges.

The office is a key first step in developing B.C.’s Trade Diversification Strategy, part of the StrongerBC Economic Plan. The strategy will allow businesses to connect with more international partners, creating more jobs in B.C. and helping to protect B.C.’s trade network from supply-chain disruption, market instability and geographically specific trends and changes.

“The pandemic and global unrest have shown us the impact these events can have on our economy and trade relationships with global partners,” said Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation. “By moving away from over-reliance on a single market, we can grow revenue for sustainable B.C. businesses and jobs and protect British Columbians from global disruptions.”

The Trade Diversification Strategy will help increase opportunities to export B.C. products and services, including value-added wood products, and attract foreign investment to support B.C. businesses and workers. With the majority of forest products destined for export markets, diversification can help protect B.C.’s forestry sector from ups and downs in the global marketplace.


As part of this strategy, the province is establishing its third international FII office, its first in Vietnam, in the province of Binh Duong. The office will focus on ensuring B.C. is the preferred supplier of sustainable and certified softwood lumber products to Vietnam, which is the world’s second-largest exporter of wooden furniture. From 2017 to 2021, B.C. softwood lumber exports to Vietnam increased by 59 per cent.

“Developing a Trade Diversification Strategy will provide more opportunities for B.C. businesses to expand as we build on our strong economic recovery,” said George Chow, Minister of State for Trade. “The opening of our Vietnam office is a crucial step for the growth of our forestry sector and will provide B.C. with an opportunity to highlight our environmental, social, and good governance values, which are among our key competitive advantages.”

Katrine Conroy, Minister of Forests, said: “Diversifying our export markets and improving our trade networks will help B.C. build a stronger and more resilient forestry sector. This will drive expanded opportunities for jobs, growth and innovation for one of the Province’s largest industries in new markets, and will position B.C. to supply the world with sustainable, low-carbon products.”

Work to create a dedicated forestry trade office in Vietnam began in 2017, with initial steps focused on product trials and outreach efforts. Recently, Vietnam has increased its emphasis on using certified sustainable sources – a requirement of increasingly more countries and large companies. Establishing this new FII office puts B.C.’s forestry sector in a strong position to further expand trade relationships with Vietnam.

Throughout the spring, the province will continue to engage with businesses as it works to further develop the Trade Diversification Strategy, which is set to be released this summer.


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