Canadian company wins CMA Best Ad award raising awareness for men in forestry
By Marketing Strategies & Solutions Inc.
March 30, 2017 - As the lone Canadian company to earn a first-ever Construction Media Alliance (CMA) award, a London firm has made history. CMA is the successor to the Construction Writers Association (CWA) that had a long history of recognizing excellence in construction industry journalism and marketing communications.
Marketing Strategies & Solutions Inc., a 20-year member of the London business community, was presented the Best Ad category award in the Marketing Communications division of the inaugural Construction Media Alliance (CMA) awards. All CMA journalism and marketing communications award winners were announced and presented earlier this month at CONEXPO-CON/AGG, the Western Hemisphere’s largest construction industry trade show held every three years in Las Vegas.
“Most important to us, the winning print advertisement sent a critically important health message to our partners and friends in the Canadian forestry industry,” says Robert Adeland, President of Marketing Strategies & Solutions.
“One of our major clients, Sennebogen LLC, is a leading worldwide manufacturer and supplier of purpose-built material handlers used in various industries, including forestry,” explains Adeland. “When it was reported that Canadian men working in forestry are at a higher risk of developing prostate cancer, we were honoured to work with Sennebogen to create a smart, vitally important, eye-catching ad.”
The intent of the award-winning ad developed in support of the National Movember Campaign was to encourage the hard-working, hardy men who work in Canada’s forests to get out of the woods and in to see their doctor, explains Michael Anderson, Senior Account Manager with Marketing Strategies & Solutions.