March 22, 2016 - ForestEthics has recently rebranded and taken the name, STAND.
Stand was founded in 1999 to hold U.S. brands responsible for logging operations where trees for paper, lumber, and fibre are cut. It’s markets-based approach to public interest advocacy has shifted hundreds of millions of dollars to responsible purchasing and secured the protection of 65 million acres of wilderness.
“Stand is a name that demonstrates our commitment to stand for communities and the climate, just as we fight for forests and wild places,” said Michael Uehara, Stand board president.
"Over decades of fighting to protect the Great Bear Rainforest, ForestEthics recognized that the rights of local communities are the top priority," added Rhea Suh, Natural Resource Defense Council executive director. "Now the group has a name that conveys the critical role Stand plays - disrupting environmental destruction and engaging with companies and government to solve intractable environmental problems."