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GreenFirst appoints Michael Mitchell to board of directors

October 18, 2021  By GreenFirst Forest Products

GreenFirst Forest Products Inc. is pleased to announce the appointment of Michael Mitchell to the board of directors.

Mitchell has extensive experience as an institutional investor, asset manager, board advisor, founder and operator. He has been investing in both public and private markets for multiple decades, most recently as a partner at Locust Wood Capital, which he retired from in 2019 after approximately nine years with the firm in analytical positions in the consumer, industrial, real estate, and media industries. Prior to Locust Wood Capital, Mitchell was a senior analyst at Breeden Capital LP working with former SEC Chairman Richard C. Breeden. At Breeden Capital, Mitchell was primarily focused on consumer businesses and was actively involved in board engagements at Applebee’s and Zale’s Corp as an advisor to the board. Prior to these roles, Mitchell worked as an analyst for Kellogg Capital Group, LLC, the private investment firm founded by Peter Kellogg, from 2005 to 2006. From 2004 to 2005, Mitchell served as an equity research analyst at Jefferies and Company, Inc. covering post-reorganization equities. Mitchell is currently the chief operating officer of children’s eye care of Northern Colorado, P.C., a Pediatric Ophthalmology practice based in Fort Collins, Colo., which he co-founded and operates with his wife Dr. Carolyn G. Mitchell. Additionally, he serves on the board of Ballantyne Strong and the advisory board of the Michael F. Price College of Business at the University of Oklahoma.

“On behalf of the board of directors, I am very pleased to welcome Michael to the board. Michael brings to the board valuable insights obtained through his extensive experience in the financial industry, including investing, capital allocation, finance, and financial analysis of public companies,” said Paul Rivett, chairman of the Board.

GreenFirst also wishes to announce that Kyle Cerminara has tendered his resignation from the board of directors. The board of directors wishes to thank Cerminara for his contributions to GreenFirst and wishes him success in his future endeavours. “His experience and expertise were appreciated, he has been an integral member of GreenFirst and he will be missed,” stated Rivett.


“GreenFirst is well positioned to create value for shareholders,” said Cerminara, former chairman of GreenFirst and founder of Fundamental Global, one of GreenFirst’s largest shareholders. “I can’t think of a more ideal director for the GreenFirst board than Mike.”

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