Lucidyne completes brand integration with Microtec
The Microtec-Lucidyne brand integration significantly scales product range and innovation for North American wood processing.
May 4, 2022 By Microtec
Lucidyne Technologies, Inc., North American leader in automated lumber scanning and optimization, announced its brand integration with MiCROTEC, global technology partner for the sawmilling and wood processing industry, has been completed. Lucidyne will work under the common corporate brand of Microtec to build world-leading wood scanning solutions for customers in North America, Australia and New Zealand.
“The integration of our groundbreaking patented technology and expert team into the Microtec ecosystem brings scale, service and innovation within North America that wasn’t possible before,” said Mark Hiatt, managing director of Lucidyne. “Our companies share a parallel history and vision that make this a perfect evolution for us – and those we serve. Now, unified as Microtec, we can offer a long-term, strengthened foundation, as well as access to an expanded product portfolio and network of support that will take our customers’ businesses to the next level.”
Lucidyne, known for its industry innovation, customer relationships and unparalleled support since 1985, will merge its patented software platform, which uses deep learning artificial intelligence techniques to grade lumber, into Microtec’s family of scanning solutions. The integration brings the best of the companies’ technologies together for creating new, co-developed products, strengthening Microtec’s offerings as well as its focus on delivering exceptional service.
“By seamlessly integrating Lucidyne’s cutting-edge technology into our portfolio and offering customers additional Microtec solutions for board and log scanning, we’re transforming wood processing across North America, with a new sense of purpose,” explained Frank Jöst, CEO of Microtec. “With this integration, we’ve solidified our position as the largest scanning company in the world; with that comes the continued responsibility to evolve with our industry and stay on the forefront. We’re growing along with our customers’ needs and expectations through a commitment to innovation, partnership and business for generations to come.”
The new Microtec Corvallis office, working out of the former Lucidyne location, will join forces with the existing Microtec Vancouver office to become one powerhouse team serving the entire North American market, as well as Australia and New Zealand. Together, they will offer customers the advantage of strong regional support combined with access to the international company’s complete product portfolio. Microtec’s headquarters remain in Bressanone, Italy, with additional branches in Finland, Sweden and Germany that serve the broader global market.
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