Michelin launches Defender LTX M/S for light trucks
September 2, 2015 – Michelin announced that it is extending the well-known Defender promise of outstanding durable tread life to light trucks, SUVs and crossovers with the launch of the all-new Michelin Defender LTX M/S with EverTread compound. EverTread uses a stronger, advanced tread compound that holds up in tougher conditions longer and helps deliver improved gravel wear, all-season confidence and better fuel efficiency.
An evolution of the long-time consumer favourite, the Michelin LTX M/S2, the Defender LTX M/S with EverTread combines durable tread life and all-season traction superiority in a single tire that is designed to better meet the higher-torque demands of modern vehicles. Most light and heavy duty trucks produce twice as much torque as they did 20 years ago and some models produce nearly three times more torque. With the EverTread compound, the Defender LTX M/S tire lasts 10 percent longer in severe conditions than its predecessor.
“The Michelin Defender LTX M/S was created to better address the size and power needs of today’s trucks and SUVs, giving drivers what they want – a combination of durability and longevity – without sacrificing safety and performance,” said Sylvaine Cuniberti, marketing director for Michelin North America (Canada) Inc. “As vehicles evolve, we must develop tires that match their powertrain performance, resulting in a tire that is stronger and lasts longer, even in tough conditions.”
Defender LTX M/S tires are offered with an 80,000 to 115,000 km warranty. The Defender LTX M/S will be available to consumers across Canada in 69 sizes ranging from 15-inch to 22-inch diameter rim sizes. The majority of the dimensions (44) will be available in 2015, including 23 dimensions in September. Additional sizes will be phased in throughout 2015 and into 2016. Michelin Defender LTX M/S with EverTread technology is produced in North America, including Canada. For more information on the Defender LTX M/S, visit www.michelin.ca.
Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tires for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The group also has a technology centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.ca).
Based on resistance to gravel and severe wear testing compared to MICHELIN® LTX™ M/S™2.
 While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.
While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.
Based on third-party treadwear tests versus MICHELIN® LTX™ M/S™2 in size LT265/70R17 121/118R; using the MICHELIN® DEFENDER™ LTX™ M/S™2 tire in size LT265/70R17 121/118R. Actual on-road results may vary.
September 2, 2015 By Michelin North America
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