Microtec announces new branding strategy with FinScan and WoodEye
Microtec, a global leader of scanning and optimization solutions for the sawmilling and wood processing industry, has announced the official integration and inclusion of FinScan and WoodEye within the Microtec family.
From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merge and enhanced cooperation between the companies. “All together, we will work towards a common goal: to be even stronger together for our customers and partners, to act globally while maintaining a local and regional presence,” said Frank Jöst, CEO of Microtec headquarters in Bressanone/Brixen in Italy.
“After the acquisition of WoodEye in 2015 and FinScan in 2018, the integration was a natural fit for the expansion of our business. The new branding will help us to underscore the importance of our responsibility to not only satisfy continuous evolution of customer needs and expectations through innovation, but also to anticipate them,” said Jöst.
The ever-growing Microtec family now employs more than 290 people at its sites in Bressanone and Venice in Italy, in Linköping, Sweden and in Espoo, Finland. The new Microtec organization will consist of different competence centres and offices in six countries around the world: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; Microtec Linköping, formerly WoodEye, in Sweden; Microtec office in Vancouver, and Lucidyne – a division of Microtec, in Corvallis, Ore.
Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the logyard, to the sawmill, green – and dry mill, planer mill and remanufacturing applications.
The aim of being one brand is to combine in all Microtec’s solutions the competences, key technologies and experiences of all these companies. Therefore, the company brands Finscan and Woodeye will be integrated as product brands under the corporate brand Microtec.
For the sawmill sector, we will complement our product portfolio with the Boardmaster Nova, which will come under the Finscan product brand in the future. This will add a module to the product range of scanners in cross transport, Goldeneye 900 and Wanescan.
The Woodeye scanners complete our product range for remanufacturing applications. Especially for scanning and optimizing of hardwood we extend our product portfolio decisively. The scanners will appear in the familiar color design and with the Woodeye product brand.
The mission of Microtec is, as usual, to make the woodworking industries perform better and offer to all customers’ worldwide excellent service.
“We will have a stronger presence in the markets and thus be closer to our customers. All sites will present the complete product portfolio, including the Woodeye, Finscan and Lucidyne product brands. With the different competence centers in the group, we can use our resources optimally and support all activities for the benefit of our customers,” concluded Jöst.