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Pino Pucci succeeds Brad Thorlakson as Tolko CEO

May 31, 2024  By Tolko

New president and CEO Pino Pucci. Photo: Tolko.

After 14 years as president and chief executive officer Tolko, and over 40 years with the company founded by his grandfather Harold, Brad Thorlakson has transitioned to the role of executive chair of the board. Pino Pucci has assumed the role of president and CEO.

Pucci joined Tolko in 2015 as vice-president, sales, marketing and logistics, leading the implementation and growth of the company’s customer-centric distribution network across North America. With 35 years of industry experience, his innovative approach to leadership continues to inspire and challenge his teams to be their best and deliver results.

“Pino’s unwavering commitment to safety, people and values have him well positioned to lead Tolko into the future,” said Thorlakson. “Tolko will remain a private, family-owned business and the family remains committed to the long-term success of the company.”

Pucci was appointed chief operating officer in September 2023. In that period, he prioritized listening and engaging with operational employees across the business, introducing Tolko’s new five-year strategy and becoming more familiar with Tolko’s production workforce, teams and assets.


“I’m honoured to build upon the generational legacy of the Thorlakson family,” said Pucci. “For over 65 years we’ve maintained a strong customer and people focus. This, coupled with Tolko’s values, have been the foundation of our success and are what will lead us moving forward.”


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