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SFI recognizes Central Canada committee

Sept. 28, 2016 - The Sustainable Forestry Initiative (SFI) implementation committee in Central Canada received an award at the SFI 2016 Annual Conference in recognition of its partnerships, the first Canadian committee to win the award.

September 29, 2016  By Sustainable Forestry Initiative Inc.

Operating across two time zones and two Canadian provinces, with a combined area the size of continental Europe, hasn’t stopped the Central Canada SFI Implementation Committee from setting a new standard for community building, partnerships and member participation. In recognition of this outsized effort, the committee received the SFI Implementation Committee Award at the SFI 2016 Annual Conference.

“The committee has established an extraordinary range of partnerships and signed 15 memorandums of understanding (MOUs). The central Canada committee is the first Canadian committee to win this award. The fact that they managed to stand out in such a competitive competition, among 34 SFI Implementation Committees, speaks volumes about the good work they are doing to promote SFI and spread responsible forestry,” said Kathy Abusow, President and CEO of SFI Inc. The committee’s partners come from government, NGOs, universities, Indigenous groups and industry.

“I was deeply impressed by the level of commitment, participation and attendance at their meetings,” said Mike Sullivan who sat on the award evaluation committee. Sullivan is a member of the SFI External Review Panel and a Director at the New Brunswick Department of Natural Resources. “The committee’s enthusiasm for spreading responsible forestry is contagious and their hard hat sticker campaign is engaging frontline harvesting professionals.”

The committee developed hard hat stickers for forest workers who have met the requirements of a Qualified Logging Professional (QLP). The benefit is two-fold, serving as public recognition of QLP status and promoting on-the-ground worker awareness of SFI. To-date the committee has recognized 1,270 QLPs in Manitoba and Ontario.


The stickers show off one of the core pieces of the committee’s mandate — education and training on best management practices for forest workers and operations. The committee has developed field tools for SFI Program Participants, including 10 QLP training modules, and the Guide to Best Management Practices for Forest Operations in Northern Ontario & Manitoba.

A partnership initiative with Lakehead University in Northern Ontario is also underway to put the training modules online to increase the accessibility of continuing education for forest workers and forestry students. These kinds of tools are a big reason the committee is so popular across the 44 million acres/18 million hectares of forestland certified to SFI in Ontario and Manitoba.

“Our quarterly meetings are always well attended, energetic and full of ideas. Meetings are hosted by participants and partners across the two provinces. We bring in guest speakers, arrange tours and talk about projects or grant opportunities we can collaborate on,” said Mike Maxfield the Ontario Certification Superintendent for Resolute Forest Products who also chairs the SFI Implementation Committee. We are fortunate that our committee and partners are so motivated, whether the topic is Indigenous Peoples engagement, the latest forestry research, best practices or continuing education.”

Maxfield’s boundless enthusiasm for SFI is summed up in his stretch goal for the committee: “I see no reason why we won’t continue to see growth in SFI Certification and double the number of partners and MOUs.” To get there, Maxfield intends to keep building on another of the committee’s strengths, the members’ willingness to network and help each other. “Collaborating and engaging likeminded organizations that truly care about sustainable management of working forests is a way for encouraging certification and growing the SFI community.”

The Sustainable Forestry Initiative (SFI) stands for future forests. SFI is an independent, non-profit organization dedicated to promoting forest sustainability and supporting the links between sustainable forests and communities through grant programs, carefully targeted research, direct leadership of critical initiatives, and partnerships that effectively contribute to multiple conservation objectives. Forests certified to the SFI Forest Management Standard cover more than 280 million acres/113 million hectares. Millions more acres/hectares benefit from the SFI Fiber Sourcing Standard. SFI’s Forest Management, Fiber Sourcing and Chain of Custody Standards work to ensure the health and future of forests. Through application of these certification standards, SFI’s on-product labels help consumers make responsible purchasing decisions. SFI Inc. is governed by a three-chamber board of directors representing environmental, social and economic sectors equally. Learn more at sfiprogram.org.

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