Some things to consider when planning your print and web advertising campaign. Forestry in Canada is:*
A Massive Market
- $66 billion in total revenues in 2010
- Employs almost 3% of working Canadians – 600,500
- The world’s largest exporter of forest products – up 10% since 2009 and growing
- Capital expenditures of $4.2 billion annually
- The world’s largest exporter of forest products with 18% of the global market
A Varied Market
It’s not just logging and sawmilling gear, although there’s plenty of that. There’s also:
- Trucks and Trailers, as the second largest user of truck transport at 18 billion tonnes/km
- Trains, as the largest user of rail transport
- Motors, drives and conveyors
- Pick-up trucks. Loggers continue to average four HD pick-ups per contractor, and replace them every three years.
Plus Lubes, tools, tires, chains, software, GPS, Insurance, safety gear, finance, cell and sat phones, hydraulics, boilers, etc…
A Captive Market
The professionals doing all this are remote, but we reach them just fine, to the tune of over 14,100 readers per issue through a carefully managed BPA audited circulation. We’ve been doing it over 100 years, and with two dedicated full time editors in the field and a seasoned editorial director, our coverage and credibility is second to none! For more on our readers and their buying power based on our 2013 survey, view this infographic.
* Source: Forest Products Association of Canada Annual Report (2010); NRCan State of the Forest Industry 2010
Respected, experienced and lively editorial means our readers spend more time with Canadian Forest Industries, and your message.
Canadian Forest Industries dedicates 100% of its editorial to the logging and wood processing sectors. With a distinct section devoted to the content of Canadian Wood Products: Serving the solid wood products manufacturing sector — Sawmills, panel mills, engineered wood, log homes, remanufacturing, pre-fab housing and components.
And we do it from the contractors’ and sawmillers’ – your customers’ – perspective. Always have.
With two full-time dedicated editors and a seasoned editorial director, we create an exclusive editorial environment for delivering your advertising message – coast to coast, we’re the logging and sawmilling machinery and “getting it done” book! High colour printing quality and outstanding photography do the rest. Add to that exclusive, relevant expert columns on hauling, lumber drying, safety and markets – and you can’t miss.
WOODBUSINESS.CA – Our forestry portal woodbusiness.ca is the industry’s only active, information-driven website, with news, views, events, show reports, links, and magazine extras, all updated regularly. Includes a full digital edition of each issue, where your ad gets extra mileage. With over 22,000 monthly impressions and almost 10,000 unique monthly visitors as of December 2013, our community continues to grow at a torrid pace.
You get unprecedented reach of market of almost 18,000 digital subscribers with our informative weekly e-newsletters and e-blasts when you want and need to get your message out.
Visit www.woodbusiness.ca – expanding your reach
And there’s more!
North American Marketing Alliance
For over 15 years the two premier forest industry publishers have offered advertisers the only such alliance. Annex Publishing (Canadian Forest Industries/Canadian Wood Products, Canadian Biomass, and Opérations forestières) and Hatton Brown Publishers (Timber Harvesting, Timber Processing, Southern Loggin’ Times, Panel World, and Southern Lumberman) offer all the markets, with a joint frequency rate and shared editorial. Contact your sales manager to discuss how this alliance can be put to work for you.
Other Markets Canadian Forest Industries is just one magazine in our stable of respected forestry and heavy construction publications. Work with any of these for combined frequency discounts and to simplify your marketing plans.
Canadian Biomass: Reaching the entire forest sector with biomass and bioenergy coverage.
Opérations forestières et de scierie: Logging and solid wood products for the key French market.
Aggregates & Roadbuilding: Canada’s only rock to road magazine, for quarries and roadbuilders.
Sample copies and subscriptions are available upon request.
Please contact Ross Anderson at 519.429.5188, fax: 519.429.3094, mobile: 289.925.7565
Or email firstname.lastname@example.org