Features
Montreal Wood Convention 2024 preview

The Montreal Wood Convention (MWC) is gearing up for its annual event, scheduled to take place from April 9-11 at the Fairmont Queen Elizabeth. Following the resounding success of last year’s gathering, organizers are eagerly anticipating another engaging and productive three-day affair.

One of the hallmarks of the MWC is its robust program, designed to cater to the diverse needs and interests of attendees. Central to this year’s agenda are the keynote speakers, who promise to deliver thought-provoking insights into key industry topics. Leading the lineup is Michele Romanow, a familiar face to many as a prominent judge on CBC’s Dragons’ Den. Romanow’s session, titled “Getting to Success: Embracing Change, Encouraging Disruption, and Incentivizing Innovation,” is expected to resonate with participants eager to navigate the ever-evolving landscape of the wood industry.

Another keynote speaker is David Usher, a multi-talented individual known for his achievements as the lead singer of the band Moist and his ground-breaking work in artificial intelligence. Usher’s session will explore the fascinating intersection of creativity and AI, offering attendees a unique perspective on the potential applications of technology in their field.

According to event director Sven Gustavsson, the success of the MWC lies in its ability to foster meaningful connections and facilitate knowledge exchange among industry stakeholders. Gustavsson emphasizes the importance of curating a program that addresses the pressing concerns and interests of participants, ensuring that each session delivers tangible value.

“It proved to everyone present in Montréal that these meetings between producers and buyers of wood products enhance the key business contacts which lead to the creation and the maintenance of sustainable alliances,” Gustavsson tells CFI.

In response to feedback from previous attendees, this year’s convention will feature sessions focused on economic outlooks and market trends. Benjamin Tal, managing director and deputy chief economist at CIBC Capital Markets, will offer his insights into the current economic climate and the factors shaping the wood industry’s future. Tal’s expertise and extensive experience make him a sought-after speaker, and his session is expected to draw a large audience eager to gain a deeper understanding of the economic forces at play.

Another highlight of the MWC is the CEO Panel, which brings together industry leaders for a candid discussion on the challenges and opportunities facing the wood industry. This year’s panelists include Amar S. Doman, chairman and CEO at Doman Building Materials Group; L.T. Gibson, chairman and CEO at US LBM; and Ian Fillinger, president and CEO at Interfor. Moderated by Steve Rhone, president and CEO at Weston Forest, the panel promises to offer valuable insights into market dynamics, emerging trends, and strategies for success.

In addition to its substantive program, the MWC is also committed to promoting diversity and inclusion within the wood industry. As part of this initiative, the convention has partnered with Women of Lumber & Forestry (WOLF), an organization dedicated to supporting and empowering women in the field. Founded by Kaitlyn and Lauren Chimko of Dakeryn Industries, WOLF hosts events and networking opportunities aimed at connecting and uplifting women in the industry.

The collaboration between MWC and WOLF underscores a broader industry-wide effort to create a more inclusive and equitable workplace. As part of their partnership, the two organizations will work together to host a Women’s Networking Luncheon during the convention, providing female professionals with a platform to connect, share experiences, and forge new connections.

Learn more about the event and register at: www.montrealwoodconvention.com.