Wood Business

Spotlight on excellence: Nick Price

CFI's Top 20 Under 40 awardee

November 30, 2023  By  Jennifer Ellson

Nick Price

In our 11th edition of the Top 20 Under 40 award, Canadian Forest Industries is shining a spotlight on the next-gen leaders who are making waves in our industry. These young champions are not just rising stars – they’re innovators, change-makers, mentors, and community builders. Over the next 20 weeks, we’ll introduce you to each of the 2023 winners.

Today, let’s get to know Nick Price, owner of Valley View Industries in Kamloops, B.C.

Nick’s journey in the forest industry began in 2009 when he started working in the family business, making cedar fencing and gazebos. In 2017, he purchased the company and transformed it into a year-round business that employs 20 staff that operates a sawmill, finishing line, and carpentry division in one facility.

Nick’s goal to build a lean culture at Valley View Industries within one year is testament to his leadership and initiative. Each morning there is a meeting with all staff where Nick teaches and trains his people, reviewing and learning lean concepts, sharing mistakes, and discussing new processes that may need to be considered. The results are a strong culture, safe work environment, highly organized and efficient workplace. Nick believes in growing people and building quality cedar products that are made to last.


The 32-year-old’s commitment extends beyond his work at Valley View Industries. He donates to schools, community gardens, and workshops – anywhere he can help others learn and grow the passion for manufacturing and woodworking.

Next week we will showcase the achievements of winner Nick Reinhardt.

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