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COFI: BC forestry trade mission opens opportunities in Asia’s green building market

Dec. 14, 2018 – The British Columbia forest industry concludes its eight-day trade mission to Asia today with a focus on strengthened relationships with existing customers and future partners, as well as new opportunities to work collaboratively to advance wood construction, particularly in Asia’s green, energy-efficient and low-carbon buildings market.


December 14, 2018
By COFI

“This trade mission provided an excellent opportunity to continue to strengthen relationships with our customers and trading partners in Korea, Japan and China,” said Susan Yurkovich, president and CEO, B.C. Council of Forest Industries (COFI). “As some of the largest markets for B.C.’s forest products, we value our relationships in these countries. It was encouraging to hear from our customers and stakeholders that B.C.’s renewable forest products continue to be in demand in Asia, particularly to advance green building initiatives.”

“This year’s forestry trade mission included a broad delegation that was directly involved in establishing new opportunities for advancing wood construction in Asia and diversifying markets for Canadian companies,” said Bruce St. John, president of Canada Wood. “We see strong potential to work collaboratively with our partners in Korea, Japan and China to commercialize new technologies using Canadian forest products.”

More than 40 delegates from the B.C. forest sector, First Nations, and government visited Korea from Dec. 7 to 8, Japan from Dec. 9 to 11, with forest industry delegates continuing to China Dec. 12 to 14 for the business program.

B.C. has been a leader in developing markets overseas through Canada Wood, a partnership between the forest industry, the B.C. Government through B.C. Forestry Innovation Investment, and the federal government through Natural Resources Canada. This highly successful partnership works to expand market opportunities for Canadian wood products in traditional and emerging offshore markets such as Japan, China, Korea, ASEAN countries and in India.

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