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ShearForce and Work Truck West open new sales and service center in Alberta


May 29, 2019
By ShearForce Equipment and Work Truck West

One of Western Canada’s original specialty equipment dealers is expanding their physical presence eastward this summer. ShearForce Equipment and Work Truck West are excited to announce the opening of their new sales and service center in Airdrie, Alta., with the opening date set for this July.

Located approximately 20 minutes north of Calgary, the new facility located at 512 East Lake Road NE in Airdrie is designed to support ShearForce and Work Truck West’s customers across Alberta and Saskatchewan by supplying parts, service, and support for the products they sell from a convenient centrally regional location. The shop features three full mechanics bays for in-shop services including work truck customizations and service, and excavator attachment installations and machine setups.

ShearForce Equipment and Work Truck West are the two operating divisions of West Coast Machinery Ltd. ShearForce Equipment is Western Canada’s hydraulic attachment specialist, offering new and used hydraulic demolition, crushing, scrap recycling, and excavation attachments for sale and rent. Work Truck West brings a consultative approach when it comes to developing medium-duty work truck solutions, providing mechanics service trucks, dump trucks, picker deck trucks, and snow and ice trucks to customers and partners across Canada.

For the management team at West Coast Machinery, timing was essential to making the move to expand operations to the east. “It’s been a long time coming, but our patience paid off and we were able to jump at the right opportunity to get ourselves into the ideal location for expanding our business into Alberta. We really feel that we are investing in our customers’ success in the Prairies with this new facility and our enhanced sales and support capabilities,” said president Brad Dewit.

Rob Beukema, vice president and sales manager for Work Truck West, added, “One of our goals with this expansion is to help to alleviate the demand for turn key, specialized work ready trucks in Alberta and beyond. In addition, we are looking forward to better servicing our valuable customers in the region with faster turnarounds for work truck service, parts and truck equipment solutions.”

Two senior dedicated team members will be leading efforts at the new branch starting this summer, with plans to ramp up sales, rental, and technical staffing as they grow. Branch manager Andrew Young will lead sales and rentals and product support manager Travis Ostermeier will provide parts, service, and support for both ShearForce and Work Truck West divisions.

Building renovations are underway now, with an anticipated opening date of July 2, 2019.